An increasing number of public places – such as shopping malls, plazas, bus terminals, hospitals, banks, cinemas, and many other locations where groups of people gather – are moving away from traditional poster advertising and information displays; turning to digital signage, instead.
One advantage of digital signage is that traditional advertising is static and quickly becomes boring, whereas digital signage constantly changes color, shape, and wording to produce a dynamic impact when delivering a product's marketing message or introducing a company's corporate image. Another huge advantage of digital signage is that its messages are delivered in real time. Presenting up to the minute schedule information in locations such as airports, train terminals, and bus stations is critical for passengers having to make connections – something static displays, which quickly become outdated, are unable to achieve in a speedy and efficient manner.
To help these sites satisfy the demand for real-time, content rich information transmission and make the most effective use of digital signage, ATEN and Smart-AVI have developed a number of solutions that deliver high quality audio/video data over extended distances from a single source to multiple displays located throughout the public area.
Consumer Electronics – Chain Stores
To help customers compare the video quality of the various brands and models of TVs and monitors that they have for sale, electronics stores usually have all the displays lined up next to each other and send the same video source content to all of them. Under these conditions, it is essential to have a video splitter capable of duplicating high quality audio/video output from the source device to each of the displays so that the customer can accurately judge the true video performance of each display. Here we see the VS0108HA 8-Port HDMI Splitter providing dependable HDMI Transmission expandable up to 512 HDMI Displays.
In order to deliver up to the minute schedule information to their passengers, transportation hubs such as airports, railroad terminals, and bus stations deploy monitors throughout their location. The ATEN Media Distribution Solution allows constantly updated real time information to be transmitted over extended distances and displayed on all the monitors throughout the installation. Here we see the VS1208T 8-Port A/V Over Cat 5 Splitter, and VE170R and VE170RQ A/V Over Cat 5 Receivers being used to provide A/V signal distribution for transmission distances up to 300 metres.
Hospitals, clinics, and other medical facilities set up A/V displays in public areas, such as waiting rooms and lobbies, in order to broadcast programs concerning medical and health information to patients and visitors. The ATEN Media Distribution Solution features high-quality audio/video transmission extended over long distances to deliver superior media output to each display. Using the VS1504 4-Port Cat 5 Audio / Video Splitter, VB552 VGA Over Cat 5 Repeaters + Audio, and VE200R Audio/Video Receivers, you can facilitate dual A/V Output over extended transmission distance of up to 450 metres.
The digital signage systems of many retail stores integrate kiosk billing functions with advertising capabilities. Their kiosk computers support dual video output – one to provide the billing process sequence on the touchscreen; while the other – which is connected to the ATEN Media Distribution Solution – displays advertisements which are distributed to each display throughout the store.Using a VS1504T 4-Port Cat 5 Audio / Video Splitter, VB552 VGA Over Cat 5 Repeaters + Audio, and VE200R Audio/Video Receivers, dual video output can be extended up to 450 metres.
Shopping malls are moving to digital signage displays to deliver marketing information to their customers at an increasingly rapid rate. The ATEN HDMI Media Distribution Solution allows them to take the high-quality HD A/V content of a source device and dependably duplicate it to each of the displays they have distributed throughout the mall – even over large transmission distances. For management convenience and efficiency, incorporation of an RS-232 port gives system administrators the ability to control the video output of each individual port via serial connectivity. Use a VS1804T or VS1808T 4 or 8-Port HDMI Over Cat 5 Splitter and VE800AR HDMI Receivers to provide dependable HDMI Transmission giving extended 1080i resolution over 60 metres.
Restaurants & Coffee Shops
For restaurants and shops, the ability to quickly change prices, add new items, and do promotions on the fly is vital. The Signware-Pro from Smart-AVI is a digital signage player that allows users to easily create, manage, and schedule amazing digital menu boards. It could also be a perfect fit in a variety of other environments and applications, such as transportation hubs, lobbies, educational facilities, medical campuses, and public retail spaces.